Blogs

OEMs need an Aftermarket CRM

OEMs need an Aftermarket CRM.

Over the past 8 years, Entytle has had a front-row seat in observing and participating in the Industrial world’s highest margin yet mostly underinvested business: Aftermarket and Service. Specifically, we’ve partnered with dozens of equipment manufacturers (OEMs) in enabling them to drive proactive aftermarket sales. And while our position has generally been as a “complementary […]

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IndustryNext- Industrial OEM Community Conference | Entytle

Dispatch from the IndustryNext Conference Oct’22

Last week (20 Oct), we had the privilege of hosting the 2022 IndustryNext Anniversary Event focused on “Leading through Uncertainty”.   We had a fantastic event, with participants representing $250B+ in revenue across multiple equipment manufacturing verticals.  We were fortunate to have a truly all-star line-up of 5 world-class leaders from private equity,  field service, pricing,

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Who are the Owners of the Assets of the Installed Base of a B2B Industrial OEM?

Who are the owners of the assets of the Installed Base of a B2B Industrial OEM?

There is often much discussion regarding the end-users’ demand for products and services that can be mined by a B2B OEM from its Installed Base [IB], but there is little discussion of the requirements of the various owners of the IB. Here’s a timely post by Ron Giuntini recreated from LinkedIn, where he  provides a

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Flying delivery man | Entytle

Will parts and services be delivered by flying service reps?

We have all heard of drone delivery companies like Wing, Amazon prime air, UPS Flight Forward, Flytrex, and Wingcopter, which have transformed the current delivery system. These drones are helping us in delivering small packages directly to customers without much human interaction.    UPDATE: The video of flying delivery man in Saudi Arabia is actually

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Are industrials getting the most out of their salesforce?

Are industrials getting the most out of their salesforce?

Yesterday when speaking with prospects I received a very common objection: “We currently use Salesforce as our primary CRM. I can’t see the value in adding another tool.” As an SDR, having an understanding of Entytle’s capabilities and how it compares/interacts with all of the other common tools in the industry is critical.  This helps

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Life doesn't stop for an ERP migration and neither should your Installed Base strategy!

Life doesn’t stop for an ERP migration and neither should your Installed Base strategy!

This week I had a call with a prospect who gave me a common rejection I hear all the time. It comes in many shapes and forms but usually sounds something like: “I appreciate the call, but we’re currently stuck in an ERP migration and are desperately trying to make sense of our old and

Life doesn’t stop for an ERP migration and neither should your Installed Base strategy! Read More »

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