Author Archives: Rob Bradenham
Since the release of ChatGPT, there have been a stream of memes and blogs about the incredible capability of this new generative AI technology. I thought it would be interesting to test it with some very domain-specific questions regarding OEMs and their Installed Base and how they can use data and analytics to grow their […]
The industrial space is currently in a transformation process with investments being made on major mega trends. These mega trends are very diverse and include technological innovations, organizational trends and new business models. The objective of this report is evaluate the status of industrial manufacturers in the major trends related to eCommerce and data driven […]
Summary; Beyond your top 10-20 accounts, understanding loyalty is really tough It requires understanding all of the parts and service transactions with a customer, but in the context of the equipment they own, their operating profile and maintenance strategy Historically this has been done via tribal knowledge – that can’t continue, especially with the workforce […]
Over the past 8 years, Entytle has had a front-row seat in observing and participating in the Industrial world’s highest margin yet mostly underinvested business: Aftermarket and Service. Specifically, we’ve partnered with dozens of equipment manufacturers (OEMs) in enabling them to drive proactive aftermarket sales. And while our position has generally been as a “complementary […]
Last week (20 Oct), we had the privilege of hosting the 2022 IndustryNext Anniversary Event focused on “Leading through Uncertainty”. We had a fantastic event, with participants representing $250B+ in revenue across multiple equipment manufacturing verticals. We were fortunate to have a truly all-star line-up of 5 world-class leaders from private equity, field service, pricing, […]
Driving rapid revenue growth from your installed base…without huge CRM or ERP investments Many manufacturers are trying to make the shift to providing more solutions instead of just new equipment – smart PE sponsors are capitalizing on this opportunity. Technology is a critical enabler to this shift – with many firms leveraging generic platform solutions […]
The parade of Venture Capital Firms sending advisory warnings to their portfolio companies has reached full speed in the past 3 weeks, including marquee firms such as Sequoia, Lightspeed, Andreessen Horowitz, Y Combinator and many others. Of course, much of this advice is likely pretty obvious to manufacturing leaders who have always had to manage […]
The massive potential value in using data across a wide range of use cases (sales, marketing, operations, service, support, product lifecycle, etc) – most OEMs are moving in this direction. Data regarding existing customers are typically the most valuable – having a proactive and value-add relationship with existing customers leads to greater loyalty and increased […]
Pricing is a critical lever that can have an immediate impact Is your supply chain disrupted? Are you losing customers? Are you experiencing labor shortages? Is revenue and profit below 2019 levels? Is inflation causing costs increases? In conversations with multiple manufacturing executives, the answer is a resounding ‘yes’ across the board. While there is […]
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