
Dispatch From Europe : Takeaways from our tour of European machinery manufacturers
Last week, I had the pleasure of being able to visit multiple customers across Europe. While the challenges of the past 2 years (covid, supply chain, etc) are e...

Steps to fix Installed Base Data for Installed Base Selling – Part 1/4
The world is full of obvious things which nobody by any chance ever observes. – Arthur Conan Doyle Installed Base Selling is an important revenue stream f...

ChatGPT Explains Selling More Aftermarket
Since the release of ChatGPT, there have been a stream of memes and blogs about the incredible capability of this new generative AI technology. I thought it w...

Growth Through Trends
The industrial space is currently in a transformation process with investments being made on major mega trends. These mega trends are very diverse and include t...

Using AI to measure customer loyalty
Summary; Beyond your top 10-20 accounts, understanding loyalty is really tough It requires understanding all of the parts and service transactions with a custom...

OEMs need an Aftermarket CRM.
Over the past 8 years, Entytle has had a front-row seat in observing and participating in the Industrial world’s highest margin yet mostly underinvested busin...

Dispatch from the IndustryNext Conference Oct’22
Last week (20 Oct), we had the privilege of hosting the 2022 IndustryNext Anniversary Event focused on “Leading through Uncertainty”. We had a fantastic...

Private Equity: Optimizing IT investments to drive Installed Base value
Driving rapid revenue growth from your installed base…without huge CRM or ERP investments Many manufacturers are trying to make the shift to providing more so...

What can manufacturers learn from Venture Capital downturn advice?
The parade of Venture Capital Firms sending advisory warnings to their portfolio companies has reached full speed in the past 3 weeks, including marquee firms s...

Industrial OEM Guide: Unlocking value in terrible customer data
The massive potential value in using data across a wide range of use cases (sales, marketing, operations, service, support, product lifecycle, etc) – most...