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Best Practices for OEM

Best Practice Series – Triage your customer base using this simple tip

We are starting a best practice series so we can share how our peers across the OEM industry are dealing with the situation. Hope you will find this useful. Here is a quick tip for customer segmentation from the front-line. One of the recurring themes from my conversations with everyone in the Industrial OEMs is […]

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people feeling confusion

An OEM’s dilemma!

Reports, Analytics, Insights, Recommendations…What does an OEM truly need? OEMs have a unique set of discovery needs, just as every industry with its own language, jargon & terminology does. The good news is that these discovery needs are fundamental & have seldom changed since the advent of modern technology. Take installed base data as an example –

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