CRMs of some degree have been used by all industries to do your basic sales functions: track pipeline, customer engagement, forecasting, and the list goes on. The question, though, is how do you take it a step further and make your organization more efficient and proactive by using a CRM to drive more aftermarket revenue? […]
How to use CRM to increase aftermarket revenue? Read More »
2023 is here – How to hit your (bigger) aftermarket sales target Experience the transformative shift in the industrial sector in 2023, marked by the challenges of escalating interest rates, supply chain disruptions, workforce turnover, and evolving customer demands. Amidst this landscape of change, the question arises: How can industrial businesses enhance their aftermarket services and
2023 is here – How to hit your (bigger) aftermarket sales target Read More »
Summary; Beyond your top 10-20 accounts, understanding loyalty is really tough It requires understanding all of the parts and service transactions with a customer, but in the context of the equipment they own, their operating profile and maintenance strategy Historically this has been done via tribal knowledge – that can’t continue, especially with the workforce
Using AI to measure customer loyalty Read More »
A common theme across most OEM sales teams is they are not properly equipped with the necessary tools to maximize customer interactions. Sales teams are tasked to navigate through several layers of data across multiple systems containing inconsistent data to construct a story about their customers. This occurs across all types of sales that are
Why do Industrials need a purpose-built Industrial CRM? Read More »
Over the past 8 years, Entytle has had a front-row seat in observing and participating in the Industrial world’s highest margin yet mostly underinvested business: Aftermarket and Service. Specifically, we’ve partnered with dozens of equipment manufacturers (OEMs) in enabling them to drive proactive aftermarket sales. And while our position has generally been as a “complementary
OEMs need an Aftermarket CRM. Read More »
Last week (20 Oct), we had the privilege of hosting the 2022 IndustryNext Anniversary Event focused on “Leading through Uncertainty”. We had a fantastic event, with participants representing $250B+ in revenue across multiple equipment manufacturing verticals. We were fortunate to have a truly all-star line-up of 5 world-class leaders from private equity, field service, pricing,
Dispatch from the IndustryNext Conference Oct’22 Read More »
There is often much discussion regarding the end-users’ demand for products and services that can be mined by a B2B OEM from its Installed Base [IB], but there is little discussion of the requirements of the various owners of the IB. Here’s a timely post by Ron Giuntini recreated from LinkedIn, where he provides a
Who are the owners of the assets of the Installed Base of a B2B Industrial OEM? Read More »
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