Blogs

TL;DR Best practice sharing and lessons learned has always been a mechanism used by OEM leaders As we built Entytle, our customers and prospects kept asking us about forums/events/groups where they could trade notes, ideas and learn from one another As we looked around we could not find anything that fit their needs So we

TL;DR Every customer matters, not just your top ones Today’s customer expects to be served in a personalized way The dichotomy of being able to personalize experience WHILE being able to do so at scale is difficult Other industries have shown it is possible with data & analytics The OEMs that achieve this goal will

A few weeks ago, I suggested that industrial OEMs should create a new role, that of a Chief Installed Base Officer (CIBO). Based on the comments and reactions, I clearly hit a nerve, and the reactions were interesting in their affirmation of the need for this role. This leads to the following obvious questions:  1.What