Blogs

TL;DR World has changed a lot in the last 21 months, and winners and losers have emerged from this crisis While some of these changes were in response to the pandemic, many of them will stick, e.g. hybrid work, less business travel, rapid adoption of e-commerce, etc But the workplace challenges caused by changing customer […]

Ok, hopefully, that headline got your attention!  But hear me out, and when I’m done, I think you will agree with my characterization of this important business process. First, let’s get our definitions aligned: Installed Base = customers who have bought machines from you and buy parts, consumables, service, replacement units, upgrades, and modifications, etc

After a long 18 months of COVID “work from home”, I finally started “getting on the road” to meet with customers, prospects, and others in the broader Industrial OEM ecosystem to re-establish connections, relationships and cultivate new business. During these meetings with 20 odd companies and 40-50 business leaders, I was struck by the seeming

TL;DR Best practice sharing and lessons learned has always been a mechanism used by OEM leaders As we built Entytle, our customers and prospects kept asking us about forums/events/groups where they could trade notes, ideas and learn from one another As we looked around we could not find anything that fit their needs So we

TL;DR Every customer matters, not just your top ones Today’s customer expects to be served in a personalized way The dichotomy of being able to personalize experience WHILE being able to do so at scale is difficult Other industries have shown it is possible with data & analytics The OEMs that achieve this goal will