Here’s how can industrial OEMs give restricted access to their distributors/channel partners There is an increasing trend among OEMs to enable their channel partners with the right access into their installed base. With proper access, OEMs can easily equip their channel partners with the right capabilities to better service and retain the OEM’s current customers. […]
Author Archives: Ilango Annamalai
Industrials- Are you holding back your channel partners from better serving your Installed Base?
The statistics are loud and clear – it’s much easier to retain existing customers than to bring on board new ones. Given the overwhelming evidence in this regard and the fact that most industrial OEMs have a mix of direct and indirect sales channels, it is vitally important that OEMs have visibility into their installed […]