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180°,360°or 720°: Everything fails when your data is wrong

180°, 360°or 720°: Everything fails when your data is wrong

You must have heard the number 360 being thrown around a lot in the past few years. Many companies have started talking about the holistic view of 360° and the benefits that come along with it. Any customer central 360 promises you a 360° view of everything that is happening with your customers.  Following the […]

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Industry Survey Report: Installed Base Platforms, an emerging technology to maximize the value of your installed base | Entytle

Customers can help Industrials navigate through the recession – if only Industrials would let them

TLDR; Industrial OEMs deal with a very complex installed base environment – functional,  fragmented, and silo-ed ownership of data As a result, no one function, in particular, is accountable for managing and maintaining data about an OEM’s installed base. As a result, it is incredibly time-consuming, tedious, and expensive to glean any insight or intelligence

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Customer portal for manufacturer| Entytle

Customer portals can be supercharged if you do this one thing right

Digital transformation is impacting us in multiple ways, be it as an individual or a business and this transformation is accelerating with each passing second.  Gone are the days when the muscle power of big organizations, their hold on channels infrastructure, and their reach would define the market. Customers also were not aware of all

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Blog: Cutting through the noise: UX for the UX-starved industrial world

Cutting through the noise: UX for the UX-starved industrial world

How do you go about designing UX for the industrial world? After all, industrial design is synonymous with the industrial sector (it’s in the name silly!!).  To understand why the Industrial world is UX-starved, we have to first explore the specific factors that lead us to this situation: ERPs and CRMs are clunky tools used

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Installed Base & Aftermarket Revenue: Safe Harbor in a Story Sea

Installed Base & Aftermarket Revenue: Safe Harbor in a Stormy Sea

I had the opportunity to present to a group of Industrial Investors, Industry Analysts, and Industrial OEM leaders recently. The presentation was aimed primarily at an investment audience and outlined their priorities vis-a-vis their Industrial portfolios. I also touch upon how industrial Aftermarket has been the savior for OEMs during recessionary times. Here’s a shorter

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