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Best practices and strategic insights from the OEM industry experts.
Tech-Enabled Go-To-Market Innovation for Industrial OEMs in 2023

Tech-Enabled Go-To-Market Innovation for Industrial OEMs in 2023

Industrial companies that modernize their go-to-market strategy with the use of technology, improve their revenue growth as well as customer retention and expansion. Industrial companies face an increasing need to innovate their traditional go-to-market strategy and business model. The whole sector is being disrupted through the rise of digital commerce, competition

Read More »
ChatGPT Explains Selling More Aftermarket

ChatGPT Explains Selling More Aftermarket

Since the release of ChatGPT, there have been a stream of memes and blogs about the incredible capability of this new generative AI technology.  I thought it would be interesting to test it with some very domain-specific questions regarding OEMs and their Installed Base and how they can use data

Read More »
How can Industrial Aftermarket teams understand their customers better

How can Industrial Aftermarket teams understand their customers better?

Every customer is different. This is true for any business, but it is especially important for industrial aftermarket teams to keep in mind. Aftermarket teams are responsible for providing continuous support, maintenance, and repair services for industrial equipment and ensuring aftermarket growth for their industrial organization. This means that they

Read More »
What is an Installed Base Data Platform (1)

What is an Industrial Installed Base?

An industrial Installed Base refers to the total number of industrial machines or equipment that are currently in use in a particular industry or location. This can include a wide range of equipment, such as manufacturing machines, heavy machinery, and other types of industrial equipment. The Installed Base is important

Read More »
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Tech-Enabled Go-To-Market Innovation for Industrial OEMs in 2023

Tech-Enabled Go-To-Market Innovation for Industrial OEMs in 2023

Industrial companies that modernize their go-to-market strategy with the use of technology, improve their revenue growth as well as customer retention and expansion. Industrial companies face an increasing need to innovate their traditional go-to-market strategy and business model. The whole sector is being disrupted through the rise of digital commerce, competition

Read More »
ChatGPT Explains Selling More Aftermarket

ChatGPT Explains Selling More Aftermarket

Since the release of ChatGPT, there have been a stream of memes and blogs about the incredible capability of this new generative AI technology.  I thought it would be interesting to test it with some very domain-specific questions regarding OEMs and their Installed Base and how they can use data

Read More »
How can Industrial Aftermarket teams understand their customers better

How can Industrial Aftermarket teams understand their customers better?

Every customer is different. This is true for any business, but it is especially important for industrial aftermarket teams to keep in mind. Aftermarket teams are responsible for providing continuous support, maintenance, and repair services for industrial equipment and ensuring aftermarket growth for their industrial organization. This means that they

Read More »
What is an Installed Base Data Platform (1)

What is an Industrial Installed Base?

An industrial Installed Base refers to the total number of industrial machines or equipment that are currently in use in a particular industry or location. This can include a wide range of equipment, such as manufacturing machines, heavy machinery, and other types of industrial equipment. The Installed Base is important

Read More »
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“Get our bi-monthly blog digest! Sign up now to receive it in your email inbox!

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