BLOGS
Best Practice Series – Triage your customer base using this simple tip
We are starting a best practice series so we can share how our peers across the OEM industry are dealing with the situation. Hope you will find this useful. Here is a quick tip for customer segmentation from the front-line. One of the recurring themes from my conversations with everyone
An OEM’s dilemma!
Reports, Analytics, Insights, Recommendations…What does an OEM truly need? OEMs have a unique set of discovery needs, just as every industry with its own language, jargon & terminology does. The good news is that these discovery needs are fundamental & have seldom changed since the advent of modern technology. Take installed
It’s time to recession-proof your business
As we enter the second week of March 2020, it’s safe to assume that nothing is safe anymore. The global COVID-19 epidemic has crossed borders & is spreading at an alarming pace resulting in regional quarantines, mass factory shutdowns, axed travel plans, and broken supply chains. The OECD has forecast
10 Prospecting Email mistakes you should Avoid while Sending
Are you tired of not getting the desired results when sending prospecting emails? It’s evident that email marketing is a powerful tool to reach your target audience. However, if your emails are not perfect, achieving your goals through email marketing can be a challenge. Now you will ask, “How to
Top Challenges of Aftermarket Prospecting Teams: People, Process, and Technology
Industrial OEMs are increasingly recognizing the immense value of proactive marketing prospecting. As a result, Industrials are acknowledging the significance of building a world-class aftermarket prospecting engine. In this blog post, we will delve into the top challenges of aftermarket prospecting teams faced by Industrial OEMs in the areas of
Spare Parts Data & Order Processing – Challenges and Solutions
Customer – “Hi There, I would like to place an order for a Seal of our Pump at our Austin site, can you help me with that?” Sales Executive – “Sure ma’am, I can do that for you. But before proceeding, I would just need to gather some spare parts
Unified Business Unit : Simplifying Aftermarket Growth
When I visit a doctor for a checkup and complain about a stomach ache, and the attending physician collects my blood sample, surprisingly, I do not question the doctor for taking my blood sample and performing labs. Most importantly, I expect that the lab results would be shared with other
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10 Prospecting Email mistakes you should Avoid while Sending
Are you tired of not getting the desired results when sending prospecting emails? It’s evident that email marketing is a powerful tool to reach your target audience. However, if your emails are not perfect, achieving your goals through email marketing can be a challenge. Now you will ask, “How to
Top Challenges of Aftermarket Prospecting Teams: People, Process, and Technology
Industrial OEMs are increasingly recognizing the immense value of proactive marketing prospecting. As a result, Industrials are acknowledging the significance of building a world-class aftermarket prospecting engine. In this blog post, we will delve into the top challenges of aftermarket prospecting teams faced by Industrial OEMs in the areas of
Spare Parts Data & Order Processing – Challenges and Solutions
Customer – “Hi There, I would like to place an order for a Seal of our Pump at our Austin site, can you help me with that?” Sales Executive – “Sure ma’am, I can do that for you. But before proceeding, I would just need to gather some spare parts
Unified Business Unit : Simplifying Aftermarket Growth
When I visit a doctor for a checkup and complain about a stomach ache, and the attending physician collects my blood sample, surprisingly, I do not question the doctor for taking my blood sample and performing labs. Most importantly, I expect that the lab results would be shared with other
“Get our bi-monthly blog digest! Sign up now to receive it in your email inbox!
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