BLOGS
Making Installed Base Selling Real
I recently had an opportunity to read a new book on the topic of Installed Base selling by Remi Gicquel and Paul Andre Lambert. “Using Installed Base Selling to Maximize Revenue: A Step-by-Step Approach to Achieving Long-Term Profitable Growth”. And it is one of the few books on the topic
How Industrial OEMs can deal with excess inventory?
“Hey Tom, do you have any campaign ideas on excess inventory? With the slowdown all around, I thought it might be a good idea to check with you, given the year-long inventory campaigns you run for a customer of yours. Think you could help?” This was the note that I
Here are Industrial OEM priorities for 2020
What do four years feel like to you today? I am almost certain they feel like an eternity given what’s happening around us. A BCG report that came out this last week caught my attention & it perfectly sums up the sea change in priorities across the industrial OEM landscape
Predicting market shifts – where is industrial OEM headed next?
TL;DR ● Markets are shifting like quicksand under the feet of OEMs; broad segments are going to be reshaped and redefined because of COVID19 driven changes. ● Customer behaviour is changing at warp speed; specifically remote, distributed workforces on supplier and customer sides will drive the need for new interaction processes. ● Buying
Where will my company’s post-COVID19 sales come from?
One of the advantages of witnessing the last recession & the numerous economic swings in the previous 2 decades has been that I can quickly fall back on what worked, and what did not & predict in my own ways what would happen next. I’ve had more time in the
Industrial OEMs – Used equipment market is just around the corner
This past seven days, many folks I spoke to in the Industrial OEM space have settled down into the new normal. I am glad to share that there is a greater sense of resilience & a determination to fight this out now than what I noticed a few weeks back.
Industrial OEMs need an Installed Base Platform now more than ever…
First the good news – as Industrial OEMs, you have an unfair advantage compared to most other businesses because you have long-lived products that create recurring interactions for years if not decades with your customers. And each of these interactions not only creates an opportunity to proactively or reactively impact your
Top 5 Industrial EXPO
Expos are a great way to meet your fellow industrials and network with them. Industrial Expo provides a platform for Industrial to showcase their products, and concepts and to be abreast with the latest trends. Here is the list of the 5 top Industrial Expo that you should look out
Power of AI – Transforming Aftermarket & Sales Activities for Industrial OEMs
Welcome to our guide on transforming marketing activities for industrial original equipment manufacturers (OEMs) using the power of artificial intelligence (AI). In this era of digital transformation, AI has emerged as a game-changer for businesses across various industries, and industrial OEMs are no exception. By incorporating AI into your marketing
The Installed Base Uploader: Fasttrack your way to Insightful Data
Imagine you’re the Director of the Aftersales department of a large industrial company. You have a large installed base of equipment, but tracking the data about that equipment is difficult. This makes it difficult for you to make informed decisions about your installed base and Aftermarket growth. Let me assure
How AI can transform Aftermarket Growth
In today’s rapidly evolving business landscape, staying competitive in the aftermarket sector requires innovative strategies and cutting-edge technologies. One such technology that has emerged as a game-changer is Artificial Intelligence (AI). By harnessing the power of AI, businesses can unlock valuable insights, optimize operations, and drive remarkable aftermarket growth. In
Get our bi-monthly blog digest! Sign up now to receive it in your email inbox!
Top 5 Industrial EXPO
Expos are a great way to meet your fellow industrials and network with them. Industrial Expo provides a platform for Industrial to showcase their products, and concepts and to be abreast with the latest trends. Here is the list of the 5 top Industrial Expo that you should look out
Power of AI – Transforming Aftermarket & Sales Activities for Industrial OEMs
Welcome to our guide on transforming marketing activities for industrial original equipment manufacturers (OEMs) using the power of artificial intelligence (AI). In this era of digital transformation, AI has emerged as a game-changer for businesses across various industries, and industrial OEMs are no exception. By incorporating AI into your marketing
The Installed Base Uploader: Fasttrack your way to Insightful Data
Imagine you’re the Director of the Aftersales department of a large industrial company. You have a large installed base of equipment, but tracking the data about that equipment is difficult. This makes it difficult for you to make informed decisions about your installed base and Aftermarket growth. Let me assure
How AI can transform Aftermarket Growth
In today’s rapidly evolving business landscape, staying competitive in the aftermarket sector requires innovative strategies and cutting-edge technologies. One such technology that has emerged as a game-changer is Artificial Intelligence (AI). By harnessing the power of AI, businesses can unlock valuable insights, optimize operations, and drive remarkable aftermarket growth. In
“Get our bi-monthly blog digest! Sign up now to receive it in your email inbox!
Error: Contact form not found.
