BLOGS
Do you know how bad your Installed Base data is?
So you want to become data-driven in your sales and marketing strategy, and you’re super excited about the way data will help you significantly improve your business? Well yes, it is great to be excited, but do you really know how bad your Installed Base data is? Let’s start with
The case for a Chief Installed Base Officer
A couple of weeks ago I posted what I thought was a provocative article suggesting that the Aftermarket a.k.a Installed Base is too important to leave in the hands of the Aftermarket team. It turns out that it wasn’t such a controversial point of view, with most of the respondents
What Does Maslow’s Hierarchy of Needs have to do with Industrial OEMs, Digitization of Customer Experience & Installed Base?
TL;DR Maslow’s hierarchy of needs is a good framework for understanding how companies think Providing “food shelter water” is critical before satisfying higher levels of needs The high visibility projects of digitization (IoT, Servitization, sophisticated eCommerce, etc) are definitely in the upper tier of needs I have a feeling that
The Aftermarket is too important to be left to Aftermarketers
I know, I know…this sounds like clickbait. Maybe it was if it made you read this post, so hear me out. After 25+ years of being in and around the Industrial OEM world, I had been reluctant to acknowledge what executives and others have told me for years: Aftermarket is
4 Best Practices to Drive Double-Digit OEM Growth in 2022
After years of focusing on supply chain and operational initiatives, OEMs are now turning their sights to aftermarket growth. This shift is a welcome change as tending to existing customers’ needs is critical for a healthy growth strategy for any company. It is also not a surprise since service and
Installed Base Management Solution: Build vs Buy – Part 3/3
We are back with the 3rd installment of the 3 part “Build vs. Buy” series focused on Installed Base Management solution. In case you have missed the previous installments, you can find them here: Part 1: Should Industrial OEMs Buy or Build an Installed Base Management Solution? Part 2: Build
Driving Sales Force Effectiveness
As Sales Leaders prepare to receive their new targets, understanding what “levers you can pull” as areas of focus are key to hitting this target. Where are you going to extract the growth from? Market Growth? Grabbing Market Share? As those thoughts are pondered, an area of focus close to
Unifying Data, Driving Results: How Entytle’s Customer Portal Transforms the OEM Landscape
In a world where customer expectations are evolving rapidly, Industrial OEMs are faced with the challenge of meeting these expectations while streamlining their operations. OEMs consider “Digitization” as their best bet to overcome these challenges. The pandemic, supply chain disruptions, and retiring workforce have also emphasized the importance of digitization
Navigating the Evolving Industrial Aftermarket: Current Trends and Potential Solutions
Since June, I have been working at Entytle heading up the company’s Customer Success practice. While I have had extensive experience working with machinery companies in my previous roles, a dozen customers and prospects that I have met in the past weeks have led to insightful exchanges on the Industrial
Unlocking Efficiency: Clearing Slow-moving and Obsolete Inventory with Entytle
Slow-moving and Obsolete inventory (SMO) is one of the crucial challenges to tackle in almost every OEM perhaps due to its common causes. Slow-moving and Obsolete Inventory could originate due to a lack of accuracy in forecasting demand, production planning, and other shortcomings while managing the Inventory. This may lead
Digital Transformation of Aftermarket for Industrial OEMs
In today’s rapidly evolving digital landscape, businesses across industries are striving to embrace digital transformation to stay competitive. Original Equipment Manufacturers (OEMs), the companies responsible for producing and selling new products, face a unique challenge when it comes to aftermarket services. While they excel at designing and manufacturing innovative products,
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Unifying Data, Driving Results: How Entytle’s Customer Portal Transforms the OEM Landscape
In a world where customer expectations are evolving rapidly, Industrial OEMs are faced with the challenge of meeting these expectations while streamlining their operations. OEMs consider “Digitization” as their best bet to overcome these challenges. The pandemic, supply chain disruptions, and retiring workforce have also emphasized the importance of digitization
Navigating the Evolving Industrial Aftermarket: Current Trends and Potential Solutions
Since June, I have been working at Entytle heading up the company’s Customer Success practice. While I have had extensive experience working with machinery companies in my previous roles, a dozen customers and prospects that I have met in the past weeks have led to insightful exchanges on the Industrial
Unlocking Efficiency: Clearing Slow-moving and Obsolete Inventory with Entytle
Slow-moving and Obsolete inventory (SMO) is one of the crucial challenges to tackle in almost every OEM perhaps due to its common causes. Slow-moving and Obsolete Inventory could originate due to a lack of accuracy in forecasting demand, production planning, and other shortcomings while managing the Inventory. This may lead
Digital Transformation of Aftermarket for Industrial OEMs
In today’s rapidly evolving digital landscape, businesses across industries are striving to embrace digital transformation to stay competitive. Original Equipment Manufacturers (OEMs), the companies responsible for producing and selling new products, face a unique challenge when it comes to aftermarket services. While they excel at designing and manufacturing innovative products,
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