BLOGS

ChatGPT Explains Selling More Aftermarket
Since the release of ChatGPT, there have been a stream of memes and blogs about the incredible capability of this new generative AI technology. I thought it would be interesting to test it with some very domain-specific questions regarding OEMs and their Installed Base and how they can use data

How can Industrial Aftermarket teams understand their customers better?
Every customer is different. This is true for any business, but it is especially important for industrial aftermarket teams to keep in mind. Aftermarket teams are responsible for providing continuous support, maintenance, and repair services for industrial equipment and ensuring aftermarket growth for their industrial organization. This means that they

What is an Industrial Installed Base?
An industrial Installed Base refers to the total number of industrial machines or equipment that are currently in use in a particular industry or location. This can include a wide range of equipment, such as manufacturing machines, heavy machinery, and other types of industrial equipment. The Installed Base is important

Top 5 tools that every Industrial Aftermarket team should invest in 2023
“In the industrial world, companies are continuing to recognize that digitization is an imperative, not a luxury.”- Vivek Joshi, Founder & CEO, Entytle, Inc. The world, including the Industrial Manufacturing sector, is continuously evolving, overcoming tribal knowledge, siloed data challenges, and adopting a more digital approach to finding better, effective

How to use CRM to increase aftermarket revenue?
CRMs of some degree have been used by all industries to do your basic sales functions: track pipeline, customer engagement, forecasting, and the list goes on. The question, though, is how do you take it a step further and make your organization more efficient and proactive by using a CRM

2023 is here – How to hit your (bigger) aftermarket sales target
2023 is here – How to hit your (bigger) aftermarket sales target Experience the transformative shift in the industrial sector in 2023, marked by the challenges of escalating interest rates, supply chain disruptions, workforce turnover, and evolving customer demands. Amidst this landscape of change, the question arises: How can industrial businesses

Using AI to measure customer loyalty
Summary; Beyond your top 10-20 accounts, understanding loyalty is really tough It requires understanding all of the parts and service transactions with a customer, but in the context of the equipment they own, their operating profile and maintenance strategy Historically this has been done via tribal knowledge – that can’t

Cost of DIY Installed Base Selling Solution – $12 Million and Counting
This is an adaptation of many stories that we have seen in real life. Names and numbers are fictional and any resemblance is purely coincidental. It’s a rather warm day, unusually warm for the time of the year. Andy, CEO of MoonSun Enterprises, a $2B machine tool conglomerate, peers at

Revolutionizing Industrial Aftermarket: The Power of Predictive Maintenance for Industrial OEMs
As one of the decision-makers of an Industrial Original Equipment Manufacturer (OEM) facility, you understand that every minute counts. Downtime is not just an inconvenience – it is a costly nightmare. What if your machines give you a heads-up before throwing a wrench in your finely-tuned operation? Sounds too good

Installed Base Intelligence is invaluable for OEMs in the aftermarket to substitute for Tribal Knowledge
Installed Base Intelligence plays an important role for Original Equipment Manufacturers (OEMs) operating in the aftermarket. A significant observation has been the heavy reliance on a few senior Subject Matter Experts (SMEs) who are on the verge of retiring. While these experts possess invaluable knowledge, their departure could create bottlenecks

Your prospects’ dilemma – How do they make a case when there’s no viable competitor?
I was confronted by an interesting situation this past week. We are in a buying cycle with a prospect. He is building the business case to take us to the capex approval committee, and one question stumping him is: “Who is a valid commercial alternative to Entytle?” This is a
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Cost of DIY Installed Base Selling Solution – $12 Million and Counting
This is an adaptation of many stories that we have seen in real life. Names and numbers are fictional and any resemblance is purely coincidental. It’s a rather warm day, unusually warm for the time of the year. Andy, CEO of MoonSun Enterprises, a $2B machine tool conglomerate, peers at

Revolutionizing Industrial Aftermarket: The Power of Predictive Maintenance for Industrial OEMs
As one of the decision-makers of an Industrial Original Equipment Manufacturer (OEM) facility, you understand that every minute counts. Downtime is not just an inconvenience – it is a costly nightmare. What if your machines give you a heads-up before throwing a wrench in your finely-tuned operation? Sounds too good

Installed Base Intelligence is invaluable for OEMs in the aftermarket to substitute for Tribal Knowledge
Installed Base Intelligence plays an important role for Original Equipment Manufacturers (OEMs) operating in the aftermarket. A significant observation has been the heavy reliance on a few senior Subject Matter Experts (SMEs) who are on the verge of retiring. While these experts possess invaluable knowledge, their departure could create bottlenecks

Your prospects’ dilemma – How do they make a case when there’s no viable competitor?
I was confronted by an interesting situation this past week. We are in a buying cycle with a prospect. He is building the business case to take us to the capex approval committee, and one question stumping him is: “Who is a valid commercial alternative to Entytle?” This is a
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