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Predicting market shifts where is industrial OEM headed next

Predicting market shifts – where is industrial OEM headed next?

TL;DR ●      Markets are shifting like quicksand under the feet of OEMs; broad segments are going to be reshaped and redefined because of COVID19 driven changes. ●     Customer behaviour is changing at warp speed; specifically remote, distributed workforces on supplier and customer sides will drive the need for new interaction processes. ●     Buying habits will change dramatically across […]

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Act now

Industrial OEMs need an Installed Base Platform now more than ever…

First the good news – as Industrial OEMs, you have an unfair advantage compared to most other businesses because you have long-lived products that create recurring interactions for years if not decades with your customers. And each of these interactions not only creates an opportunity to proactively or reactively impact your relationship with the customer but

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Best Practices for OEM

Best Practice Series – Triage your customer base using this simple tip

We are starting a best practice series so we can share how our peers across the OEM industry are dealing with the situation. Hope you will find this useful. Here is a quick tip for customer segmentation from the front-line. One of the recurring themes from my conversations with everyone in the Industrial OEMs is

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people feeling confusion

An OEM’s dilemma!

Reports, Analytics, Insights, Recommendations…What does an OEM truly need? OEMs have a unique set of discovery needs, just as every industry with its own language, jargon & terminology does. The good news is that these discovery needs are fundamental & have seldom changed since the advent of modern technology. Take installed base data as an example –

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