We see it and experience it every day- offerings for goods and services that aren’t relevant to us, poorly timed, or just unnecessary. It’s not only ineffective, but between the calls, emails, ads, and pushy sales tactics, it can be downright frustrating. Now, contrast that with the situation where you receive a message at the […]
Author Archives: Tom Sturdivant
“Hey Tom, do you have any campaign ideas on excess inventory? With the slowdown all around, I thought it might be a good idea to check with you, given the year-long inventory campaigns you run for a customer of yours. Think you could help?” This was the note that I received one exceptionally bright morning […]
