Digital transformation is impacting us in multiple ways, be it as an individual or a business and this transformation is accelerating with each passing second. Gone are the days when the muscle power of big organizations, their hold on channels infrastructure, and their reach would define the market. Customers also were not aware of all […]
Customer portals can be supercharged if you do this one thing right Read More »
How do you go about designing UX for the industrial world? After all, industrial design is synonymous with the industrial sector (it’s in the name silly!!). To understand why the Industrial world is UX-starved, we have to first explore the specific factors that lead us to this situation: ERPs and CRMs are clunky tools used
Cutting through the noise: UX for the UX-starved industrial world Read More »
I had the opportunity to present to a group of Industrial Investors, Industry Analysts, and Industrial OEM leaders recently. The presentation was aimed primarily at an investment audience and outlined their priorities vis-a-vis their Industrial portfolios. I also touch upon how industrial Aftermarket has been the savior for OEMs during recessionary times. Here’s a shorter
Installed Base & Aftermarket Revenue: Safe Harbor in a Stormy Sea Read More »
“Your website is the window of your business. Keep it fresh , keep it exciting- Jay Conrad Levinson” Your website represents you and your business throughout the day. It helps create a vision for your business in front of the world. Building a website is the toughest task: choosing the right color, figuring out the
Top 5 Industrial website designs to get inspired by Read More »
“Pete’s Super Submarines“ is the old name of which company? Try selling them Nuclear warheads! Key messages: Future is about data quality Data Quality is not a one-time fix, but a continuous improvement process Investing in a data quality engine that unifies, cleanses, and organizes data is a critical step in the digitization journey Loyal
Customer Data Platform for Industrial OEMs and Machinery manufacturers Read More »
The more things change, the more they remain the same. Target, recently, announced price cuts to get rid of excess inventory while acknowledging that this would squeeze their profits. Our Global Customer Success Manager Tom Sturdivant wrote about excess inventory piling up 2 years ago when we were in the midst of the pandemic. We
How can Industrial OEMs deal with excess inventory in 2022 and beyond? Read More »
The more things change, the more they remain the same. Target, recently, announced price cuts to get rid of excess inventory while acknowledging that this would squeeze their profits. Our Global Customer Success Manager Tom Sturdivant wrote about excess inventory piling up 2 years ago when we were in the midst of the pandemic. We
How can Industrial OEMs deal with excess inventory? Read More »
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