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A new study commissioned by ServiceNow reveals what aftermarket leaders have known for years – the enterprise software stack is failing manufacturers where it matters most: post-sale. Key Takeaways A December 2025 study by Endeavor Business Intelligence, commissioned by ServiceNow and published via IndustryWeek, surveyed over 200 manufacturing executives at mid-market and large companies. The

Every equipment OEM has two businesses. The one it actively manages  –  new equipment sales  –  and the one it mostly ignores: the installed base it spent decades building. That second business is where the real money is. And most OEMs are leaving it on the table. The Gap Between What You Own and What

If you look at your ERP right now, I can almost guarantee what you’ll find: a list of thousands of “Sold-To” addresses. You see the name of the contractor who bought the machine in 1995, or the procurement hub that processed the PO five years ago. Maybe a distributor in Houston. Maybe a project integrator

For Industrial Original Equipment Manufacturers (OEMs), the installed base is the definitive engine of profitability. The equipment already deployed in the field is expected to generate two to three times its initial purchase price in highly profitable aftermarket revenue, and more than 70% of future new equipment sales will originate from this existing customer pool.

You have invested substantially in modernizing your core enterprise systems. Whether it’s a multi-million-dollar ERP overhaul or the global rollout of a new CRM and Field Service platform, the promise is the same: a holistic view of the customer and your assets. Yet, when Service or Aftermarket leaders ask one crucial question – “What exact