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OEM Aftermarket CRM

OEM Aftermarket CRM: Why Standard CRMs Fall Short for Parts

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TL;DR: Standard OEM aftermarket CRM systems track customer contacts and sales pipelines, but they weren’t designed to manage complex equipment assets across their lifecycle. For OEMs generating 40-70% of revenue from aftermarket parts and services, this gap means missed cross-sell opportunities, reactive service delivery, and invisible revenue potential sitting in your installed base. The solution […]

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Executive Visibility Gap | Entytle

The Executive Visibility Gap: Why Industrial OEM Leaders Can’t See Their Installed Base

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What Is the Executive Visibility Gap in Manufacturing? Most industrial OEMs have real-time visibility into their sales pipeline—but almost none into their installed base. This “Executive Visibility Gap” has become one of the most overlooked challenges in modern manufacturing. Leaders can track every opportunity, forecast, and quarterly target, yet remain blind to what’s happening across

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PE-Backed OEMs

From Deal Thesis to EBITDA Reality: Why PE-Backed OEMs Must Fix Their Aftermarket Execution

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When private equity firms acquire industrial OEMs, the investment thesis looks bulletproof: unlock recurring revenue from the installed base, expand aftermarket margins, and drive sustainable EBITDA growth. It’s compelling on paper. Six months post-close, though, operating partners face a different story—the aftermarket engine promised during diligence is still idling in neutral. The gap between deal

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6 PackExpo 2025 Observations That Define the Future of Manufacturing

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Something felt different at PackExpo 2025. The energy was there demos running, conversations flowing but underneath the optimism, a pattern kept emerging in conversations with OEM leaders across the show floor. As Entytle’s CEO Vivek Joshi noted in his own reflections from PackExpo, the tone this year was noticeably pragmatic. The industrial slowdown has hit

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Private Equity Value Creation

The Untapped Value Lever in Private Equity Portfolios: Aftermarket Intelligence

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Every operating partner knows the feeling. You’re sitting in a quarterly portfolio review, looking at yet another OEM that’s underperforming on aftermarket revenue again. The management team acknowledges the opportunity. They’ve even invested in “digital transformation” initiatives. But somehow, the aftermarket remains a black box. Parts sales plateau. Service contracts expire unnoticed. The installed base

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Intelligent Account Planning: Unlocking Aftermarket Growth with Installed Base Data

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Why are so many industrial OEMs missing out on the full value of their aftermarket?For decades, account planning in industrial machinery has relied on experience, intuition, and fragmented data scattered across CRMs, ERPs, and spreadsheets. But as aftermarket moves from a support function to the primary profit driver, this approach simply isn’t enough. The New

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