The CRM Paradox: Why Your New ERP/CRM Fails to Deliver a True Installed Base View
You have invested substantially in modernizing your core enterprise systems. Whether it’s a multi-million-dollar ERP overhaul or the global rollout of a new CRM and Field Service platform, the promise is the same: a holistic view of the customer and your assets. Yet, when Service or Aftermarket leaders ask one crucial question – “What exact […]
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