Guesswork to Precision: How Installed Base Data Can Power Proactive Customer Engagement?
Machinery manufacturers are increasingly finding that reactive sales approaches (ie. waiting for customers to contact them for parts, services, or new products) is no longer enough. To remain competitive, aftermarket teams must shift toward a proactive sales strategy, driven by data from their installed base. This transition not only increases revenue but also strengthens long-term […]
Guesswork to Precision: How Installed Base Data Can Power Proactive Customer Engagement? Read More »