Not so long ago, our VP of Product- Amay Jhaveri, had written a blog titled- 10 tips that helped our B2B SaaS product score a 60+ NPS in the midst of a pandemic. The focus of the blog back then was around building a minimum loveable product in an enterprise setting. After all, why should […]
How we got to an NPS of 60 in a pandemic year Read More »
In this 3 part series, we examine the ‘Build vs. Buy’ decision that Industrial OEMs face when implementing an Installed Base solution. The approach outlined in this blog series is generic enough to be applied to other solution implementations or tool purchase decisions. The ‘Build vs. Buy’ decision for Installed Base Data Management can best
Should Industrial OEMs “Buy or Build” an Installed Base Management solution? Part 1 of 3 Read More »
I have likely already caught your attention with the headline. And, I am also reasonably certain that you were intrigued by 3.2 billion dollars, didn’t care about/don’t know who Twilio is & are unequivocally invested in the future of Industrial OEMs. So what really happened a couple of weeks ago? Forbes broke the news that
3.2 Billion Dollars, Twilio & the Future of Industrial OEM Installed Base Read More »
We see it and experience it every day- offerings for goods and services that aren’t relevant to us, poorly timed, or just unnecessary. It’s not only ineffective, but between the calls, emails, ads, and pushy sales tactics, it can be downright frustrating. Now, contrast that with the situation where you receive a message at the
Unlocking aftermarket success with installed base selling Read More »
I recently had an opportunity to read a new book on the topic of Installed Base selling by Remi Gicquel and Paul Andre Lambert. “Using Installed Base Selling to Maximize Revenue: A Step-by-Step Approach to Achieving Long-Term Profitable Growth”. And it is one of the few books on the topic by practitioners, with both authors
Making Installed Base Selling Real Read More »
“Hey Tom, do you have any campaign ideas on excess inventory? With the slowdown all around, I thought it might be a good idea to check with you, given the year-long inventory campaigns you run for a customer of yours. Think you could help?” This was the note that I received one exceptionally bright morning
How Industrial OEMs can deal with excess inventory? Read More »
What do four years feel like to you today? I am almost certain they feel like an eternity given what’s happening around us. A BCG report that came out this last week caught my attention & it perfectly sums up the sea change in priorities across the industrial OEM landscape through the last four years.
Here are Industrial OEM priorities for 2020 Read More »
