Blogs

Customer segmentation is a crucial strategy in the aftermarket industry, where businesses provide support, maintenance, and replacement parts for equipment and machinery that customers have already purchased. Effectively segmenting customers based on their installed base data allows companies to offer more customer-aligned aftermarket services, optimize inventory management, and enhance customer satisfaction. Identifying the right segmentation […]

Over the course of half a decade, I’ve had the privilege of collaborating with numerous OEMs (Original Equipment Manufacturers). Interestingly, a common thread among these OEMs has been their interest in seeking my expertise to provide guidance on Bill of Materials (BOM) data maintenance. This interest has stemmed from my close familiarity with their own