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Customer Segmentation in the Aftermarket Industry

Identifying Segmentation Criteria for Customer Segmentation in the Aftermarket Industry

Customer segmentation is a crucial strategy in the aftermarket industry, where businesses provide support, maintenance, and replacement parts for equipment and machinery that customers have already purchased. Effectively segmenting customers based on their installed base data allows companies to offer more customer-aligned aftermarket services, optimize inventory management, and enhance customer satisfaction. Identifying the right segmentation […]

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Optimizing Inventory Management

Optimizing Inventory Management: A Strategic Guide for Industrial OEMs

As Industrial OEMs embark on the journey through 2024, they find themselves at the crossroads of innovation and efficiency. In this blog, we delve into strategies designed to fortify and refine inventory management practices in the intricate landscape of Industrial manufacturing. Best Practices for Optimizing Inventory Management 1. Embrace Technological Advancements In the dynamic realm

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Simplified Strategies for Effortless BOM Data Maintenance for Industrial OEMs

Over the course of half a decade, I’ve had the privilege of collaborating with numerous OEMs (Original Equipment Manufacturers). Interestingly, a common thread among these OEMs has been their interest in seeking my expertise to provide guidance on Bill of Materials (BOM) data maintenance. This interest has stemmed from my close familiarity with their own

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Industrial Prospecting

3 Best Practices for Industrial Prospecting

Prospecting lies at the heart of successful sales for Industrial Original Equipment Manufacturers (OEMs). It involves identifying and cultivating potential customers to build a robust sales pipeline. In this blog post, we’ll explore the concept of prospecting, delve into various methods, and shed light on key sales methodologies tailored for the industrial OEM landscape. Understanding

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