Identifying Segmentation Criteria for Customer Segmentation in the Aftermarket Industry
Customer segmentation is a crucial strategy in the aftermarket industry, where businesses provide support, maintenance, and replacement parts for equipment and machinery that customers have already purchased. Effectively segmenting customers based on their installed base data allows companies to offer more customer-aligned aftermarket services, optimize inventory management, and enhance customer satisfaction. Identifying the right segmentation […]
Identifying Segmentation Criteria for Customer Segmentation in the Aftermarket Industry Read More »






