Why Sales Force Effectiveness Eludes Industrial OEMs (And What to Do About It)
For industrial OEMs, achieving true sales force effectiveness for aftermarket services teams is an uphill battle. Despite 71% of industrials talking positively about aftermarket services, most manufacturers struggle to efficiently identify and capture this lucrative opportunity. The root cause? Disconnected Installed Base data spread across multiple source systems in different formats and structures. From equipment […]
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