Aftermarket is no longer a “nice-to-have” profit center. It is the engine of value creation for industrial OEMs – and in 2026, that engine is under real pressure.
To understand what’s really keeping aftermarket leaders up at night, we surveyed decision-makers from industrial OEMs across North America and Europe about their top priorities, fears, and mitigation plans for 2026. The results reveal an industry at an inflection point: expected to deliver more growth and margin, while defending customer relationships and fighting for a seat at the executive table.
You can download the full 8-page survey report here: Download the 2026 Aftermarket Priorities Survey Report.
Inside the 2026 Aftermarket Priorities Report
In this concise visual report, you’ll see:
- Why customer experience and revenue/EBITDA growth together account for over 60% of leaders’ top priorities for 2026.
- The hard consequences leaders fear if they miss: margin erosion, customer churn, gray market leakage, and stalled career progression.
- Nearly half of all mitigation strategies now center on Installed Base Data & Intelligence, with supply chain resilience close behind.
- A CEO’s perspective on why deeply understanding your Installed Base – how customers behave, buy, use, and churn – is becoming the defining capability for winning OEMs.
This is not a theoretical piece; it’s a synthesis of what your peers are actually saying, with clean charts and language you can reuse in your own internal discussions.
Who should read this
This report is designed for:
- Aftermarket and service leaders are under pressure to grow revenue and protect margin
- Commercial and sales leaders looking to move from reactive order-taking to proactive selling
- Executives who suspect they are under-monetizing their Installed Base, but lack a clear fact base
If you’re trying to make the case for investing in Installed Base Intelligence, aftermarket transformation, or supply chain improvements, this will give you concrete data points and language to take to your C‑suite.
Get your free copy
The 2026 Aftermarket Priorities Survey Report is available as a free PDF download – no fluff, just 8 pages of charts, quotes, and takeaways you can act on immediately.
Use it to benchmark your own priorities against peers, sharpen your 2026 plan, and start a more informed conversation about how deeply you really understand your Installed Base.
