When you’re managing aftermarket sales in the machinery manufacturing sector, every interaction with a customer counts. But how often do you find yourself scrambling to piece together fragmented information across different systems like industry favorites Spreadsheets, CRM, ERP, FSM, etc. during a critical sales call? The struggle to get a unified customer data view is a challenge that many sales, especially Aftermarket Sales teams face daily. In this blog, we will see how Entytle’s Customer Central 360 can help you solve these issues.
Incomplete and Disconnected Customer Data
Consider this scenario: You’re about to hop on a call with a key customer. You need to know their recent purchase history, the equipment they have in use, and any potential service needs across their various locations. Instead of a unified customer data view, you’re left with scattered data from different systems—none of which tell the whole story. This isn’t just frustrating; it’s a barrier to doing your job effectively.
The tools you rely on are often outdated and designed more for recording transactions than providing insights. This leaves you in the dark, making it difficult to respond to customer needs or anticipate future opportunities. As a result, valuable time is wasted, and customer satisfaction suffers.
Customer Central 360 – Giving you a Unified Customer Data View
That’s where Entytle’s Customer Central 360 comes in. This feature is designed to address the very issues that hold your team back. Instead of juggling multiple sources of information, Customer Central 360 offers a single view that integrates everything you need. Whether you’re looking at customer profiles, equipment data, or service histories, it’s all there—connected and ready to use.
Imagine having a tool that not only pulls together all this data but also helps you make sense of it. With Customer Central 360 feature of Entytle’s Installed Base Intelligence platform gives you a perfect unified customer data view, you can quickly see which locations are most likely to need new equipment or services. This isn’t just about having information; it’s about turning that information into actionable insights.
Features and Benefits: Practical Tools for Everyday Challenges
1. Location Central:
This feature gives a tailored view into each customer profile, allowing different personas within your organization to access the most relevant data. Whether you’re in sales, service, or management, you’ll see the information that matters most to your role, ensuring that you’re always prepared for any customer interaction.
Desktop View:
Mobile View:
2. Account Central:
Managers can benefit from a comprehensive glance at all locations associated with an account. This is especially useful for those overseeing multiple sites, enabling them to understand the broader relationship between the customer and the company. It’s like having a detailed map that shows you every key location, making it easier to strategize and optimize your approach.
3. Propensity to Buy:
One of the standout features of Customer Central 360 is its ability to predict which locations are most likely to make a purchase. Powered by advanced algorithms, this feature helps sales teams focus their efforts on high-probability opportunities, much like a heat-seeking missile that locks onto its target, ensuring you’re spending your time where it counts.
4. Related Locations Widget:
For teams managing large, complex accounts, navigating between different locations has never been easier. The Related Locations widget allows you to switch between sites effortlessly, giving you a clearer picture of the entire customer network and helping you identify opportunities or issues that might otherwise go unnoticed.
5. Seamless Customer Service:
Customer Central 360 doesn’t just help you manage data—it enhances your ability to serve your customers quickly and efficiently. With all relevant information at your fingertips, customer-facing teams can resolve issues faster, respond to inquiries more accurately, and deliver a better overall customer experience. This feature is like having a well-organized toolbox; everything you need is in the right place, ready for you to use.
6. Customizable Views:
Every user can tailor the platform to their specific needs without relying on IT support. Whether you prefer to see data sorted by location, equipment type, or service history, you can set up your dashboard to display exactly what you need. This flexibility ensures that everyone—from sales reps to service technicians to executives—can work more effectively without being bogged down by irrelevant information.
7. Powered by the Best Data Quality Engine:
At the heart of Customer Central 360 is Entytle’s proprietary Data Quality Engine. This engine ensures that the data feeding into your insights is accurate and up-to-date. It not only identifies and corrects errors but also continuously improves the quality of your data, much like a meticulous editor who ensures every detail is correct before publication.
8. Insights Beyond Raw Data:
Instead of just presenting data, Customer Central 360 is designed to deliver insights that are immediately actionable. The focus is on understanding what the data means for your specific needs, allowing you to move from information to decision with speed and confidence. It’s the difference between reading a report and having a conversation with an expert who tells you exactly what you need to know.
In your role, time is always of the essence. Customer Central 360 is about more than just giving you data; it’s about giving you the right data at the right time, so you can take meaningful action. Whether you’re in sales, service, or any other customer-facing role, this tool helps you do your job better and build stronger, more loyal customer relationships by giving you access to the unified customer data view.
