Your prospects’ dilemma – How do they make a case when there’s no viable competitor?
I was confronted by an interesting situation this past week. We are in a buying cycle with a prospect. He is building the business case to take us to the capex approval committee, and one question stumping him is: “Who is a valid commercial alternative to Entytle?” This is a mandatory sourcing question, and he […]
Your prospects’ dilemma – How do they make a case when there’s no viable competitor? Read More »