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Navigating Product Analytics for Enhanced Performance

Unlocking User Insights: Navigating Product Analytics for Enhanced Performance

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Analyzing user behavior is a critical aspect of understanding how users interact with a product. Insights from product usage data can help you identify behavioral patterns for different user personas, derive your product roadmap, and enhance features. One significant advantage of monitoring product usage is the elimination of guesswork, enabling you to make more informed […]

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Revolutionizing Customer Marketing for Industrial OEMs

Revolutionizing Customer Marketing for Industrial OEMs through Digital Transformation

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In the realm of Industrial Original Equipment Manufacturers (OEMs), customer marketing stands as a pivotal strategy geared towards enhancing satisfaction, loyalty, and the lifetime value of clients. The driving force behind this evolution is the ongoing digital transformation sweeping through the industry. For Industrial OEMs, the strategic utilization of digital technologies proves indispensable in achieving

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Challenges in the Implementation of Predictive Maintenance

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In the world of Industrial Original Equipment Manufacturers (OEM), the implementation of predictive maintenance has emerged as a game-changer, promising enhanced operational efficiency and reduced downtime. However, the journey to harness the full potential of predictive maintenance is not without its challenges. In this blog, we’ll delve into the common hurdles faced during the implementation

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Data Silos Are Not Just Annoying. They Cost You Sales $$

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In the competitive world of industrial original equipment manufacturing (OEM), the ability to capitalize on upsell and cross-sell opportunities is crucial. Yet, many aftermarket sales and marketing leaders find these opportunities slipping through their fingers, lost to the abyss of data silos. Data fragmentation, often seen as an IT problem, hampers revenue growth! A unified

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Industrial OEM Aftermarket

Global Trends in Industrial OEM Aftermarket: A Look into the Future

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The Industrial space is evolving at an unprecedented pace, driven by technological advancements and a growing demand for efficiency. At the heart of this transformation lies the Original Equipment Manufacturer (OEM) aftermarket services industry, a critical component that ensures the smooth operation and longevity of industrial machinery.  Global Trends in Industrial OEM Aftermarket 1. Digital

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Data Quality Assurance for Industrial OEMs

Data Quality Assurance for Industrial OEMs: Best Practices for Effective Implementation

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Data quality assurance for Industrial OEMs (Original Equipment Manufacturers) aims to derive meaningful insights and make informed decisions. High-quality data is essential for various processes, including product development, supply chain management, customer support, and aftermarket services. Poor data quality can lead to inaccurate analyses, flawed decision-making, and operational inefficiencies, resulting in defective products, disrupted supply

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data-driven selling

From Data Gurus to Change Champions: Data-driven selling by Customers on the Rise

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Last week, with our CEO, Vivek Joshi, I visited some of our prospects and customers.  It is always nice to match faces with voices. Despite all the advancements in digital communications, we are still far from replacing it with face-to-face interactions. The discussions were interlaced with technical topics with personal preferences and local happenings. It

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