What is an Installed Base?
An Installed Base is the total number of units of a certain product or piece of machinery that have been sold and are in use by customers. It includes the number of units that have been installed and are being used in the field.
The Installed Base is a crucial measure for OEMs because it enables them to plan for future support and maintenance needs as well as determine the size of their customer base and the possibility for future sales and income streams. Manufacturers may detect patterns and trends in consumer usage and behavior by watching the Installed Base over time. These patterns and trends can then be used to guide product development and marketing initiatives.
What is an Industrial Installed Base?
An Installed Base is a term used by Industrials to represent their customer base. When an OEM installs a machine/equipment at its customer’s location, it becomes a part of the OEM’s Installed Base.
The Installed Base contains information that can answer the questions like- who owns that product, what product/products did they purchase from us, how many of them do they have, where is it located, and for how long is it being used. Moreover, it also consists of the in and out details of the products from the model, serial number, variant type, purchase date, the life of the product, and many more.
What is an Installed Base Platform?
An Installed Base Platform is a system of intelligence that aggregates, unifies, organizes, and analyzes just the data OEMs need to deliver the best experience to customers. It is a powerful tool, purpose-built for Industrial OEMs – a tool that connects all the systems that you use today from the powerhouse ERP to the lightning-fast CRMs. It brings together all your account, location, contact, equipment, service, parts, and warranty. It helps you zoom in from your territory to a single line item installed at a customer location. The IBP is designed to remove any element of unreliability in your data without you having to do any of the heavy lifting.
Installed Base Platform makes customer-facing workflows more efficient. The cloud-based platform includes purpose-built AI that provides a complete 360 view of the Installed Base, intelligent hunting lists, and the ability to orchestrate automation between various tools, systems, or processes. This enables smarter, faster workflows leading to increases in productivity, capacity, and scalability.