Author:

Vrushabhkumar Jain

Author name: Vrushabhkumar Jain

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Data driven approach to Sales & Services growth

Data driven approach to Sales & Services growth

Industrial OEMs are increasingly recognizing the value of data in their decision-making processes. By leveraging insights derived from their data, they can anticipate and address potential issues and develop strategies that align with their business goals and objectives. Beyond decision-making processes, data also allows businesses to measure the success of their strategies using predefined metrics […]

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Using Data Science to find patterns from Installed Base purchasing behavior

Using Data Science to find patterns from Installed Base purchasing behavior

A primer on how FCRM (Frequency, Consistency, Recency, and Monetary Value) analysis can help Industrial OEMs predict buying behavior. Customers expect OEMs to understand their needs and expectations and hence they have to come up with the right marketing strategies that work for their customers. Successful organizations do not make product, service, and marketing decisions

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