Author Archives: Vrushabhkumar Jain

Using Data Science to find patterns from Installed Base purchasing behavior

Using Data Science to find patterns from Installed Base purchasing behavior

A primer on how FCRM (Frequency, Consistency, Recency, and Monetary Value) analysis can help Industrial OEMs predict buying behavior. Customers expect OEMs to understand their needs and expectations and hence they have to come up with the right marketing strategies that work for their customers. Successful organizations do not make product, service, and marketing decisions […]