AI agents can now do work that used to require your most experienced aftermarket reps. Mine installed base data. Generate quotes. Run multi-touch outreach. Handle objections. All without dropping context. This isn’t theoretical. It’s happening now. And the OEMs that move first are going to set the standard everyone else gets measured against. In 30 minutes, I’ll cover:

• What “starting imperfectly” actually looks like in practice
• Why “wait and see” was rational until recently — and what changed
• The real cost of doing nothing (it’s higher than most teams think)