As an industrial business, having a strong online presence is crucial for attracting potential customers and showcasing your products and services. Your website is the first thing that your prospective customers see about your company and having a good first impression always plays off in the long run. Now a days Industrial websites are also moving towards becoming modern and adopting ongoing trends. However, there are a few common mistakes that many industrial websites make, which can hinder their success and impact their ability to attract and retain customers.
Here are the top 10 things that every Industrial Website should have:
- A Mobile-Friendly Design: In today’s world, more and more people are accessing the internet on their smartphones and tablets. If your industrial website is not mobile-friendly, it can be difficult for these users to navigate and use your site, leading to a poor user experience. This can result in potential customers leaving your site and choosing a competitor’s site instead.
- A clear and concise explanation of the products or services that the company offers: An example of this would be a section on an industrial website that outlines the different types of machinery or equipment that the company manufactures, along with detailed descriptions of each product’s features and capabilities.
- A professional and user-friendly design: An example of this would be a website that is visually appealing and easy to navigate, with a clean and organized layout and clear calls to action.
- Customer testimonials or case studies: An example of this would be a section on an industrial website that features quotes or stories from satisfied customers, describing their experiences working with the company and the results they achieved.
- Contact information: An example of this would be a page on an industrial website that includes the company’s physical address, phone number, and email address, as well as a form that visitors can use to submit inquiries or requests for more information.
- Technical specifications and documentation: An example of this would be a page on an industrial website that provides detailed information about the technical capabilities of the company’s products, including technical drawings, data sheets, and user manuals. This type of information is especially important for industrial products, as it helps customers understand the capabilities and limitations of the products and make informed decisions about whether they are a good fit for their needs.
- A list of accreditations and certifications: An example of this would be a page on an industrial website that showcases any relevant certifications or accreditations that the company holds, such as ISO 9001 certification or UL listing. This can help build trust with potential customers and demonstrate the company’s commitment to quality and safety.
- A FAQ section: An example of this would be a page on an industrial website that provides answers to common questions that customers may have about the company’s products or services. This can save time for both the company and its customers and help reduce the number of inquiries the company receives.
- A customer portal: An example of this would be a secure login area on an industrial website that allows customers to access their account information, place orders, view invoices, and more. This can improve the customer experience and make it easier for customers to do business with the company.
- Contact Us: This section should provide information on how visitors can get in touch with the company, including its physical address, phone number, and email address. It should also include a contact form or other means for visitors to send inquiries or request more information. For example, a company that provides industrial consulting services might have a Contact Us page that includes its office locations, phone numbers, and a form for potential clients to request a consultation.
Drive upsell within the Installed Base for global B2B manufacturers