About Entytle:
Entytle is on a mission to grow Aftermarket using AI-driven Installed Base Intelligence. We are looking for a Marketing Manager who can be part of our team.
Responsibilities:
- Develop and execute a B2B SaaS content strategy aligned with business and marketing goals.
- Write, edit, and proofread engaging content including:
- Blog posts, whitepapers, and case studies
- Product pages, website copy, and landing pages
- Email marketing campaigns and newsletters
- Thought leadership articles and LinkedIn posts
- Work closely with the SEO team to optimize content for search rankings and lead generation.
- Collaborate with product and customer success teams to create compelling product-focused content.
- Manage the content calendar and ensure timely delivery of all content assets.
- Repurpose content into various formats (e.g., infographics, short-form videos, social posts).
- Track and report content performance metrics and adjust strategies accordingly.
- Stay updated on B2B SaaS marketing trends, industry news, and competitor strategies.
Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 7+ B2B SAAS Experience preferably in Industrials
- Exceptional writing, editing, and storytelling skills.
- Proven experience in SEO content strategy and keyword optimization.
- Ability to create content tailored for different buyer personas and stages of the funnel.
- Familiarity with marketing automation tools.
- Data-driven mindset with experience in using analytics to improve content performance.
- Strong project management skills and ability to handle multiple priorities.