Demand Generation Marketer


Job Description:


We are seeking a Senior Demand Generation Marketer to join our team. The ideal candidate will have experience in SaaS and be responsible for developing and executing multi-channel campaigns to drive demand and generate leads. This includes email marketing, paid media, content marketing, and other tactics to support lead-generation efforts.


  • Develop and execute multi-channel demand generation campaigns to drive leads and pipeline.
  • Collaborate with cross-functional teams to create compelling content that resonates with our target audience.
  • Develop & execute virtual & field events to drive leads in Entytle’s target geography.
  • Develop email marketing campaigns and lead nurturing programs to move prospects through the funnel.
  • Manage paid media campaigns to drive targeted traffic to our website and landing pages.
  • Monitor and analyze campaign performance to optimize for ROI.
  • Work closely with sales, product management, customer success to ensure alignment and drive results.
  • Continuously test and iterate on campaigns to improve performance.

Qualifications/Experience Required:

  • Bachelor’s degree in marketing, business, or a related field; MBA in Marketing preferred.
  • 8+ years of experience in demand generation marketing, with a focus on SaaS.
  • Strong understanding of marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce), webinar tools such as Zoom, ESP – Brevo, design tools such as Canva.
  • Experience with virtual events, email marketing, paid media, content marketing, and other demand-generation tactics.
  • Excellent analytical skills and ability to use data to drive decisions.
  • Strong project management skills and ability to manage multiple campaigns simultaneously.
  • Self-starter with a strong work ethic and ability to work independently.

If you are passionate about demand generation and have experience in SaaS, we would love to hear from you.

 About Entytle:

Entytle, Inc. provides an Installed Base Automation (IBA) platform that assembles, cleanses, analyzes, and operationalizes Installed Base data so machinery manufacturers can make customer-facing workflows more efficient. Entytle’s IBA platform is deployed across thousands of Industrial OEM users. Other applications on the platform include IB HealthCheck, Customer Loyalty Manager, Data Quality Engine, and Entytle APIs, web and mobile interface amongst others that run on the versatile IBA platform. The cloud-based platform includes purpose-built AI that provides a complete 360 view of the Installed Base, intelligent hunting lists, and the ability to orchestrate automation between various tools, systems, or processes. This enables smarter, faster workflows leading to increases in productivity, capacity, and scalability. Industry leaders such as Johnson Controls, Baker Hughes, Peerless Pump, Dematic, Duravant, GEA, and many more trust Entytle to help drive efficiency and growth using their Installed Base.
Job Category: Demand Generation Marketer
Job Type: Full Time
Job Location: Pune,India

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