Job Description:
Overview
We are seeking a Senior Demand Generation Marketer to join our team. The ideal candidate will have experience in SaaS and be responsible for developing and executing multi-channel campaigns to drive demand and generate leads. This includes email marketing, paid media, content marketing, and other tactics to support lead-generation efforts.
Responsibilities:
- Develop and execute multi-channel demand generation campaigns to drive leads and pipeline.
- Collaborate with cross-functional teams to create compelling content that resonates with our target audience.
- Develop & execute virtual & field events to drive leads in Entytle’s target geography.
- Develop email marketing campaigns and lead nurturing programs to move prospects through the funnel.
- Manage paid media campaigns to drive targeted traffic to our website and landing pages.
- Monitor and analyze campaign performance to optimize for ROI.
- Work closely with sales, product management, customer success to ensure alignment and drive results.
- Continuously test and iterate on campaigns to improve performance.
Qualifications/Experience Required:
- Bachelor’s degree in marketing, business, or a related field; MBA in Marketing preferred.
- 8+ years of experience in demand generation marketing, with a focus on SaaS.
- Strong understanding of marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce), webinar tools such as Zoom, ESP – Brevo, design tools such as Canva.
- Experience with virtual events, email marketing, paid media, content marketing, and other demand-generation tactics.
- Excellent analytical skills and ability to use data to drive decisions.
- Strong project management skills and ability to manage multiple campaigns simultaneously.
- Self-starter with a strong work ethic and ability to work independently.
If you are passionate about demand generation and have experience in SaaS, we would love to hear from you.
About Entytle: