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Revolutionizing Customer Segmentation

Enhance Team Collaboration and Customer Experience

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Overview

It’s expensive for Industrials to acquire a customer, however, once acquired a customer’s Aftermarket is a lucrative proposition. Industrial equipment’s Aftermarket can be up to 20 times the initial equipment cost. There are a wide variety of parts, services and warranties that an OEM’s customer employs to keep its equipment running optimally. As these parts are replaced or upgraded, Industrial aftermarket & service teams often struggle to figure out ‘order bundles’ or related parts that the customer would need. This leads to missed opportunities to both serve the customers right as well as tap into their wallet share on time.

Entytle’s Aftermarket Intelligent Kits help Industrials get a deeper understanding of their customer’s parts buying patterns.

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Go beyond the basics

Traditional Industrial segmentation relies on demographic or geographic clusters. Entytle’s AI-generated segmentation addresses gaps in this traditional segmentation with behavior, and equipment data to provide reliable, high quality, and actionable data.

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Market research done in hours, not months!

Understand your customer in various slices without lifting a finger. Rely on purpose-built Industrial segmentation based on billions of industrial transactions. Best of all, Entytle’s segmentation works on-demand.

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Your segmentation rules or AI – you decide

Entytle’s segmentation works both way – it can generate AI-based recommendations or use your existing segment logic. We connect your all your data tools, and clean your Installed Base data to make sure that every customer segment you generate is insightful and actionable.

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Track your segmentation goals

Setup goals for your segmentation and move customers from a lower wallet share to a higher valuable segment.

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