For industrial OEMs, staying competitive goes beyond just manufacturing high-quality machinery—it requires staying connected to your Installed Base Data and responding to customers’ needs. For industrial OEMs, the aftermarket is a vital source of profitability, often exceeding margins on new equipment sales. The key to unlocking this potential lies in your Installed Base Data—the machinery you’ve sold and which is still operational. Without clear visibility into this data, you risk missing aftermarket opportunities. That’s where Installed Base Data filtering with map and list views comes in, enabling you to visualize your equipment, analyze relevant data, and make strategic decisions quickly and effectively.
Installed Base Data: The Foundation of Aftermarket Growth
Maintaining visibility into your Installed Base Data is critical for sustaining aftermarket growth. Each piece of equipment in the field represents an ongoing opportunity—for service, parts, or upgrades. But if you’re not tracking this data, you can’t act on it, and competitors may step in to fill the gap.
With access to Installed Base Data, you can monitor everything from equipment age to service history, ensuring that no opportunity is lost. This complete data visibility helps you build stronger aftermarket strategies, proactively engaging customers based on their actual needs.
Installed Base Data Filtering and Visualization in Action
Map View: Gaining the Big Picture
The map view allows you to visualize your Installed Base Data geographically, offering a comprehensive view of where your equipment is located. Think of it as a traffic map—just as a city planner uses traffic patterns to understand road congestion and where to direct resources, you can use the map view to identify where equipment is clustered and where service or sales opportunities are most urgent.
List View: Detailed Insights at Your Fingertips
Where the map view gives you a broad understanding, the list view provides detailed, actionable insights by utilizing the underlying Installed Base Data. You can filter your equipment by criteria such as location, age, service history, or operational status. This allows your sales and service teams to prioritize their efforts based on Installed Base data, ensuring that no opportunity is overlooked.
Key Benefits of Installed Base Data Filtering and Visualization
- Boosting Efficiency with Installed Base Data:
Custom filtering transforms raw Installed Base Data into actionable insights. Your teams can easily filter equipment based on factors like age, service intervals, or location, ensuring they focus on what matters most. This helps them take faster, more efficient actions—whether it’s scheduling maintenance or offering upgrades based on actual equipment data.
- Geographic Insights for Better Decision-making
For OEMs with a large geographic footprint, understanding where your equipment is concentrated and using data to identify high-priority locations can improve how you allocate resources. With map view, you can prioritize service efforts based on accurate equipment data.
- 360° Customer View Driven by Data
When your teams have instant access to Installed Base Data—including service history and transaction records—they can have more informed conversations with customers. The 360-degree view combines equipment data with customer insights, helping your teams build stronger relationships and offer tailored solutions.
- Proactive Decision-making with Installed Base Data filtering
With quick access to Installed Base Data, your teams can avoid potential issues, such as equipment nearing end-of-life or parts needing replacement. You can also create pipelines to generate opportunities based on custom filters. Access to the right data allows for proactive customer engagement, ensuring you can offer solutions before problems arise.
Pipeline Generated Opportunities:
How Installed Base Data Filtering drives Aftermarket Growth
The real-world benefits of filtering and map/list views are clear. By integrating Installed Base Data into your decision-making process, your teams can respond faster, engage customers more effectively, and prioritize their efforts based on actual equipment needs.
Having instant visibility into your Installed Base Data is critical to success. With custom filtering and map/list views, you can optimize your aftermarket strategy, prioritize high-value customers, and ensure that no opportunity is missed.
Ready to transform your Installed Base Data strategy? Contact us today to learn more.
How Well Do You Know Your Installed Base? Installed Base Data Filtering Can Help
