Category Archives: Industrial Guides

Industrial OEM Guide: Unlocking value in terrible customer data

Industrial OEM Guide: Unlocking value in terrible customer data

The massive potential value in using data across a wide range of use cases (sales, marketing, operations, service, support, product lifecycle, etc) – most OEMs are moving in this direction.  Data regarding existing customers are typically the most valuable – having a proactive and value-add relationship with existing customers leads to greater loyalty and increased […]

Report: Installed Base Platforms – An emerging technology to maximize the Value of Installed Base Data

Installed Base Platform: An emerging technology to maximize the Value of Installed Base Data

An industry survey conducted by Blumberg Advisory Group in association with Entytle, highlights that as Industrial OEMs and their channel partners make the transition from being product-oriented to service-oriented companies, one of the significant dependencies that stands out is reliance on Installed base data to make informed decisions.  As Industrials have accrued customer data over […]